When we talk about workplace safety, especially in operational environments, it’s common to hear that “accidents are part of the job.” But the truth is: an accident is not normal, it’s a process failure. In 2024, I had the opportunity to lead a catering operation that reached an important milestone: a full year without a… continuar lendo »
Author: We:Digitek
The Ballerina in the Perfect Storm: Why 2026 Demands More Than Just “Serving Food”
The ballerina in the perfect storm: why 2026 demands more than just “serving food” If I had the task of translating the complexity of the contract catering sector into a single image, it would inevitably be a ballerina walking a tightrope. In her hands, she balances a long, heavy pole: on one end rests the… continuar lendo »
People serving people: A look at culture in the contract catering sector
For years, the contract catering sector has faced the constant challenge of balancing operational efficiency, food safety, costs, scale, and customer satisfaction. We talk a lot—and rightly so—about processes, metrics, productivity, and standardization. But there is one element that, when well developed, elevates all the others: people. In my experience, over more than 27 years… continuar lendo »
Retention and customer experience in Foodservice units
I have to start this article by saying that I am a professional in the Food and Nutrition Unit sector (UAN) who is dissatisfied and unwilling to accept the service standards delivered by the companies I have worked for. I believe something different must be offered, and that conviction comes not only from my own… continuar lendo »
How self service kiosks give end customers more autonomy
When we think about automating processes in companies, we often picture sophisticated technologies such as industrial robots, connected sensors, and programmable logic controllers. However, automation is also present in simple everyday tasks, like when we set up email rules to archive messages, send automatic replies, or save attachments into specific folders. But how can this… continuar lendo »
You’re using NPS the wrong way
We’ve all come across (or used in some way) the Net Promoter Score (NPS) to measure consumer loyalty to a specific organization, in a way that has changed little since the publication of the 2003 Harvard Business Review article “The One Number You Need To Grow” by Frederick F. Reichheld, which popularized the famous line:… continuar lendo »