For many years, the collective meals market sustained its growth based on three pillars: operational scale, long-term contracts, and predictability. Today, none of these pillars remains intact. The sector has changed. The consumer has changed. The worker has changed. And corporate clients have changed as well. We are experiencing a structural transformation, not just a… continuar lendo »
Author: We:Digitek
What the NRA Show Revealed About the Future of Foodservice
The NRA Show 2026, the world’s largest foodservice trade show, held in Chicago this month, delivered a clear message to the industry: the future of food is becoming far more practical, driven by intelligent operations, reduced friction, operational simplification, and more intentional experiences. One of the most visible movements at the show was the growing… continuar lendo »
Food safety in practice: training for operational teams
Often, training sessions are seen as a mandatory — and sometimes tedious — break. I have personally experienced, on several occasions, employees falling asleep during my training sessions, a harsh reality. However, for those working on the front line, quality and food care need to be tangible. It is not enough to say, “wash your… continuar lendo »
Workplace safety applied to collective catering
When we talk about workplace safety, especially in operational environments, it’s common to hear that “accidents are part of the job.” But the truth is: an accident is not normal, it’s a process failure. In 2024, I had the opportunity to lead a catering operation that reached an important milestone: a full year without a… continuar lendo »
The Ballerina in the Perfect Storm: Why 2026 Demands More Than Just “Serving Food”
The ballerina in the perfect storm: why 2026 demands more than just “serving food” If I had the task of translating the complexity of the contract catering sector into a single image, it would inevitably be a ballerina walking a tightrope. In her hands, she balances a long, heavy pole: on one end rests the… continuar lendo »
People serving people: A look at culture in the contract catering sector
For years, the contract catering sector has faced the constant challenge of balancing operational efficiency, food safety, costs, scale, and customer satisfaction. We talk a lot—and rightly so—about processes, metrics, productivity, and standardization. But there is one element that, when well developed, elevates all the others: people. In my experience, over more than 27 years… continuar lendo »
Retention and customer experience in Foodservice units
I have to start this article by saying that I am a professional in the Food and Nutrition Unit sector (UAN) who is dissatisfied and unwilling to accept the service standards delivered by the companies I have worked for. I believe something different must be offered, and that conviction comes not only from my own… continuar lendo »
How self service kiosks give end customers more autonomy
When we think about automating processes in companies, we often picture sophisticated technologies such as industrial robots, connected sensors, and programmable logic controllers. However, automation is also present in simple everyday tasks, like when we set up email rules to archive messages, send automatic replies, or save attachments into specific folders. But how can this… continuar lendo »
You’re using NPS the wrong way
We’ve all come across (or used in some way) the Net Promoter Score (NPS) to measure consumer loyalty to a specific organization, in a way that has changed little since the publication of the 2003 Harvard Business Review article “The One Number You Need To Grow” by Frederick F. Reichheld, which popularized the famous line:… continuar lendo »