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Company

A technology company born inside the canteen.

Since 2016 we have built the systems that run restaurants and schools, with local teams in Latin America and Europe.

The we:food ecosystem: kiosk, back office, satisfaction survey and payment terminal
The we:food ecosystem: kiosk, back office, satisfaction survey and payment terminal

Vision

To be the most customer-focused company on the planet: building products people can reach for any tool that supports the management of their business.

Mission

To be the reference in making standardisation easy by digitising, optimising and organising how our customers’ restaurants run, through we:food.

Values

  • ProactivityWe do whatever it takes to serve our customers and their needs.
  • QualityWhat we deliver is our heart: it must be guaranteed in quality and integrity.
  • InnovationAlways focused on innovation and on the best we can offer customers.
  • CareAn empathetic view of everyone in the organisation, customers and stakeholders.
  • Service excellenceGuaranteeing the best possible service, leaving no customer without a proper resolution.
  • ObjectivityWe are micro-pessimists, but macro-optimists.

Our story

From Latin America
to Europe and beyond

  1. 2016

    Founded in Brazil. The We:Food ecosystem begins in Alphaville, São Paulo.

  2. 2017

    100 restaurants. First major national growth milestone.

  3. 2018

    Portugal opening. First European office in Setúbal.

  4. 2019

    Sales module. Full digital transactions in We:Food.

  5. 2023

    Headquarters in the Netherlands. Global project and expansion to Colombia.

  6. 2024

    Mexico and 11 countries. AI platform and advanced analytics go live.

  7. 2025+

    we:campus, we:hub and we:food report. Wallet 4 Schools, a complete transactional platform and the sector’s largest study.

Global Presence

Local teams in Latin America and Europe, with support in PT, EN and ES.

  • Brazil
  • Portugal
  • Netherlands
  • Colombia
  • Mexico
  • Chile
  • Peru
  • Spain
  • → Expanding

Offices

  • Amsterdam · NetherlandsHeadquarters
    Barbara Strozzilaan 201
    1083 HN Amsterdam
  • Alphaville, São Paulo · Brazil
    Alameda Madeira, 162 – 2º andar
    Alphaville, Barueri – SP, CEP 06454-010
  • Setúbal · Portugal
    Avenida Luisa Todi, 300, 4.º F
    2900-452 Setúbal
  • Medellín · Colombia
    Calle 11 43 b 50, oficina 207
    Medellín, Antioquia